Professional Summary
I am a results-driven marketing strategist with over a decade of experience scaling mission-driven organizations and businesses through innovative storytelling, data-informed strategies, and impactful campaigns. As the founder of Sonder Marketing, I’ve partnered with leading SaaS platforms, non-profits, and businesses to drive growth, enhance brand visibility, and align messaging with mission-driven objectives.
My expertise spans digital advertising, brand development, and crafting scalable marketing solutions that deliver measurable results. I have led multi-million-dollar marketing initiatives, executed high-performing campaigns, and supported SaaS platforms in achieving exponential growth—such as increasing paid users by over 300% within a year. My ability to combine creative vision with analytical precision enables me to deliver strategies that resonate deeply with audiences while maximizing ROI.
Throughout my career, I’ve successfully managed large-scale marketing efforts, launched initiatives across diverse industries, and built dynamic teams that thrive on collaboration and innovation. Whether developing growth strategies, crafting compelling narratives, or executing integrated campaigns, I am passionate about helping organizations exceed their goals and make a lasting impact.
Professional Skills
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Executive Leadership
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Content Strategy
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Creative Direction
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Advanced Copywriting
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Campaign Management
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Branding
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Digital Advertising
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Analytics
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Graphic Design
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Film & Video
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Change Management
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Organizational Hierarchy
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Strategic Consulting
Technical Skills
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Adobe Creative Suite (Expert)
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Sr. Level Graphic Design
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Final Cut Pro X (Expert)
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Sr. Level Filmmaking
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CRM Tools (Salesforce, Zoho, Active Campaign)
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Meta Ads Manager (Expert)
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Linkedin Ads (Expert)
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Google PPC + YouTube (Expert)
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PM Software (Asana, Monday.com)
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Planning Center
Work Experience
2019 - Present
Sonder Marketing & Design - Founder
At Sonder Marketing, I cultivate strong, lasting client relationships by providing tailored solutions that align with their unique missions and goals. As the founder of a dynamic, mission-driven agency, I work closely with clients to develop and execute strategies across marketing, advertising, and storytelling. My approach focuses on deeply understanding each client’s vision, identifying opportunities for growth, and delivering creative, data-driven campaigns that drive meaningful engagement and measurable results.
Whether scaling church events, launching purpose-driven brands, or amplifying non-profit initiatives, I ensure every project is both innovative and deeply impactful. By blending strategic thinking with a passion for purpose, I help organizations not only achieve success but also stay true to their core mission. My dedication to excellence and relational partnership empowers clients to connect with their audiences in ways that inspire lasting change.
2021 - 2024
Hope Community Church - Cary, NC
At Hope Community Church, I served as the Communications Director, leading the marketing, communications, and creative teams for a multi-campus church with over 10,000 weekly attendees. I spearheaded strategic initiatives to amplify Hope’s mission, overseeing the development of impactful campaigns that supported the launch of three new campuses in Garner, NW Cary, and Fuquay. My role involved managing a talented 14 person team, responsible for digital advertising, social media, film production, graphic design, and storytelling, ensuring alignment with the church’s vision.
Through data-driven strategies and creative solutions, I helped build deep connections with the community, fostering engagement and growth while navigating the complexities of a large, fast-paced organization. My work extended beyond marketing to include change management, helping the church transition during a season of significant leadership and structural shifts. Every initiative I led was designed to strengthen Hope’s ability to connect with its congregation and extend its impact across the region.
2021 - 2024
Exponential - Remote
At Exponential, I led marketing and communications strategies for the world’s largest church-planting conference, working with a diverse network of leaders to expand movements of reproducing faith communities. I developed and executed multi-channel campaigns that drove attendance, engagement, and impact, scaling key events like Exponential WEST and Exponential CENTRAL. By leveraging digital advertising, email marketing, and storytelling, I helped position Exponential as a leader in equipping churches for multiplication. My work focused on aligning the organization’s vision with actionable strategies, connecting with pastors and church leaders across the globe, and ensuring every initiative contributed to the broader mission of empowering movements of healthy, reproducing churches.
Education
2005-2008
Grand Valley State University
Allendale, MI
B.S. Communications + Varsity Cross Country & Track and Field
2003 - 2005
Hillsdale College
Hillsdale, MI
General Studies + Varsity Cross Country & Track and Field
Interests
I’m deeply passionate about blending creativity and purpose in every aspect of my life. Whether I’m crafting strategies, writing compelling stories, or creating content that inspires, I thrive at the intersection of faith, storytelling, and innovation. I’m mission-driven, with a heart for consulting organizations that feel stuck or overwhelmed, helping them rediscover hope and clarity.
Outside of work, I’m energized by music, adventure travel, and tackling home improvement projects. I treasure quality time with my wife, Bethany, and our two young sons, and I love serving on the worship team at church. If you’ve made it this far, let me share another passion of mine: TinyTube Kids.